The Warriors Academy
A Digital Front Door for a Walk-In
Gym
A bold, fitness-first website and local Ads campaign that turns South Delhi searches into walk-in trial classes across six disciplines.
View Live SiteThe Challenge
Where The Warriors Academy started.
Business problem
The Warriors Academy had built a strong local reputation — a 4.8-star rating across 100+ reviews on platforms like Justdial and FITPASS — but no website of their own. Anyone searching for a martial arts gym in South Extension had no way to see the space, the disciplines on offer, or how the academy's walk-in trial model actually worked before showing up.
Goals for the project
- Turn an already-strong local reputation into a credible, structured website
- Make six very different disciplines easy to browse without overwhelming a first-time visitor
- Communicate the walk-in model clearly, so visitors know no booking is required
Design Process
How we got from brief to launch.
Discovery
Mapped the full weekly training schedule and every discipline taught, and pulled together the strongest existing reviews from Justdial and FITPASS to ground the site in real credibility from day one.
Design Direction
A bold, combat-ready visual identity — sharp typography and gold-and-crimson accents — built to feel serious about training without losing approachability for total beginners.
Build
Built an interactive weekly schedule filterable by discipline, a testimonial carousel, tiered membership pricing and a lightbox gallery of the actual training floor.
Launch
Launched with a WhatsApp-first contact flow alongside a structured enquiry form, matching how the academy already talks to prospective members.
Website Features
Built to turn visitors into walk-in trials.
Interactive schedule filter
Five sessions a day, six days a week, filterable instantly by Boxing, Kickboxing, Strength & Conditioning, Grappling or Sparring.
Real testimonial carousel
Genuine reviews pulled from Justdial and FITPASS, not generic placeholder quotes.
Tiered membership pricing
Clear monthly and 3x/week pricing for Kids, Adult and Personal Training programs, right on the page.
Facility photo gallery
A lightbox gallery of the actual training floor, mats and equipment, so visitors know what they're walking into.
Walk-in messaging built in
The site leads with "no booking needed," matching exactly how the academy operates.
WhatsApp-first contact
One-tap WhatsApp trial booking alongside a structured contact form for those who prefer email.
Google Ads Strategy
Getting The Warriors Academy in front of ready buyers.
Targeting approach
Campaigns target high-intent local searches like 'mma gym south extension', 'martial arts classes near me' and 'muay thai classes delhi', geo-fenced to a realistic radius around South Extension II.
Campaign structure
- Search campaigns split by discipline — MMA, Muay Thai, BJJ, Boxing, Kickboxing
- Geo-targeting limited to South and Central Delhi neighbourhoods within reach
- Ad copy leading with the walk-in, no-booking-required model as a differentiator
- Ongoing optimisation based on which searches actually convert to trial visits
Expected Outcome
How the new site supports The Warriors Academy.
Get Started
Want results like this for your martial arts academy?
Let's talk about what a website and Ads campaign built around your goals could look like.
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